Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and interactive sessions
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath explored the disconnect between OOH potential...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from Times OOH, and Pratip Francis from...
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how innovation, storytelling, accountability...
At OAC 2025, CKA Birla Group’s Group CMO, Deepali Naair, and Rapport Chrome’s President, Vinkoo Chakraborty, engaged in a compelling dialogue, exploring OOH's strategic evolution, its...
Apurva Parekh showcases how the company’s philosophy of deep connection drives impactful OOH campaigns, from iconic billboards to culturally integrated activations.
Sharatee Ghosh, EVP of Customer Experience, Servicing and Retention at Aditya Birla Sun Life Insurance Company Limited (ABSLI), unveiled how OOH media is being revolutionized by...
To explore how AI is transforming the OOH advertising landscape, marketing minds from different industries came together for a panel discussion at OAC 2025.
Day 2 of OAC 2025 featured an insightful fireside chat between Ranganathan Somanathan, Chief Growth Officer of Billups (Singapore), and Dr. Kushal Sanghvi, Media, Marketing &...
Vincent Lam, Founder and Chairman of Asiaray Media Group, in his candid and inspiring presentation on Day 2 of OOH Advertising Convention (OAC) 2025, talked about...
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The campaign is executed by Platinum Outdoor
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where...
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV...
Deepali brings over 30 years of extensive experience in brand building, marketing, and corporate reputation management across India, ASEAN, and...
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath...