OOH Industry

Podhigai Media Group bags exclusive rights to Chennai’s ROB advertising assets

The deal covers prominent ROB locations in areas such as Anna Salai, Chepauk, Triplicane, Mandaveli, Greenways Road, Adyar, Indira Nagar, Thiruvanmiyur, OMR, and Taramani.

Published

May 5, 2025

M4G Bureau

Podhigai Media Group has secured exclusive advertising rights for some of the most premium Rail Over Bridge (ROB) media assets across Chennai, marking a significant expansion of its footprint in the city’s out-of-home advertising landscape. This strategic acquisition grants Podhigai Media Group full control over high-visibility media spaces located on key arterial roads, offering brands a rare opportunity to engage with millions of daily commuters.

The deal covers prominent ROB locations in areas such as Anna Salai, Chepauk, Triplicane, Mandaveli, Greenways Road, Adyar, Indira Nagar, Thiruvanmiyur, OMR, and Taramani, all of which serve as major thoroughfares within Chennai’s bustling urban network. With uninterrupted visibility and sustained dwell time, these ROB assets are positioned to deliver exceptional brand recall and awareness. As one of the city’s busiest transit corridors, this stretch connects commercial, residential, and tech hubs, ensuring that advertisements placed here achieve both volume and relevance.

Suresh Seeni – Director – Podhigai Media Group, said “The recent acquisition of ROB medias across the city positions Podhigai Media Group at the center of a rapidly growing OOH space of Chennai. As this acquisition comes with the exclusive rights, we will now be able to offer our clients under our verticals Podhigai Ads & The Brand Sigma, the premium and the most unique media of Chennai.”

Amit Kanani, National Head – Sales, Podhigai Media Group, said, “These large-format, high-impact sites are strategically spread across major junctions, intersections, and arterial roads – delivering head-on, unmissable visibility to oncoming traffic. A must-have media option for advertisers looking to dominate the Chennai city landscape!”

Praveen Kumar, Associate Vice President – Sales, Podhigai Media Group , said,“ We have picked up prominent media sites that will command significant advertising interest cutting across brand categories We look forward to working with regional, national and international brands to deliver high-impact advertising in a culturally and commercially vibrant city.”