Tenders
Avinashi Ads wins exclusive advertising rights for Namma Metro Green Line
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting industrial hubs, residential zones, retail destinations, and major transit points like Majestic and Yeshwanthpur.
Avinashi Ads has secured the exclusive rights to manage advertising across Bengaluru’s Namma Metro Green Line, awarded by Bangalore Metro Rail Corporation Limited (BMRCL).
The contract covers both exterior train wraps and interior advertising across all Green Line trains, spanning the full corridor from Madavara to Silk Institute.
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting industrial hubs, residential zones, retail destinations, and major transit points like Majestic and Yeshwanthpur. BMRCL’s offering provides brands with access to a high-volume, high-dwell-time commuter base, creating valuable opportunities for large-scale visibility and audience engagement.
With transit media accounting for a significant share of the OOH market and metro ridership reaching record highs, Avinashi Ads’ exclusive access to the Green Line offers brands a streamlined platform to reach Bengaluru’s growing commuter population. The contract also reflects the broader shift towards integrated transit advertising solutions as key drivers of future OOH growth.
AUGUST 2025
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