Campaigns

Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns

The campaign is executed by Ideacafe.agency

Published

April 28, 2025

Zepto’s latest SuperSaver OOH campaign has not only caught the attention of the discerning shopper but has also resonated strongly with the public at large. Executed by Ideacafe.agency across 11 cities and covering 62 towns over just 10 days, the campaign was meticulously planned to target Zepto’s serviceable areas — including proximity to delivery hubs and high-density zones that house its core audiences.

The media strategy was rooted in the principle of targeting three key circles: the Circle of Connect, Circle of Influence, and Circle of Impact. This translated to a sharp focus on high-footfall areas such as residential hubs, market zones, and arterial roads. The media mix included impact hoardings, bus shelters, and unipoles, ensuring high visibility and maximum recall across touchpoints.

Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, said: “SuperSaver is one of our most exciting propositions yet — it’s built for value-seeking users who want the best of everything, delivered fast. With this OOH campaign, our goal was to drive mass awareness and traffic across key markets, and we’re already seeing an incredible response. Ideacafe has been a fantastic partner in amplifying our message at scale — from high-traffic zones to local residential clusters, their strategic placement has helped us show up exactly where our audience is. It’s a great start, and we’re just getting warmed up.”

Nabendu Bhattacharyya, Founder of Ideacafe.agency, added: “We are delighted to have been chosen by Zepto to collaborate on this campaign. It was an absolute pleasure to work with the Zepto team, who are by far one of the most progressive and aware clients when it comes to the usage of OOH media.”

Zepto SuperSaver is designed for value-conscious shoppers looking for big savings on larger orders. With a minimum order value of ₹1,000, users can enjoy exciting deals across categories — from daily essentials to electronics — all delivered to their doorstep in minutes.