Sony Xperia hits Kolkata through OOH route

By Nabamita Chatterjee - April 02, 2013

The brand connects with their target group through large facades involving the billboard format

OOH culture at the malls of Kolkata

By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

OOH: The reminder media under review

By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Uninor goes innovative with"Jodi Zabardast”

By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.