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Nabamita Chatterjee

Sony Xperia hits Kolkata through OOH route
Sony Xperia hits Kolkata through OOH route

By Nabamita Chatterjee - April 02, 2013

The brand connects with their target group through large facades involving the billboard format

OOH culture at the malls of Kolkata
OOH culture at the malls of Kolkata

By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

 OOH: The reminder media under review
OOH: The reminder media under review

By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Uninor goes innovative with
Uninor goes innovative with"Jodi Zabardast”

By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

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