Results For "Target"
272 News Found
Livon reaches out to the young in Gujarat with promise of salon finish
In Campaigns By Nibedita Saha - October 26, 2016
MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience
Flipkart's OOH campaign set the tone for"The Big Billion Days†sale
In Campaigns By Nabamita Chatterjee - October 14, 2016
"The Big Billion Days†campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups
Myntra's new'Try and Buy' campaign takes the OOH route
In Campaigns By Satarupa Chakraborty - August 23, 2016
Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buyâ€.
Honda unveils outdoor campaign for CB Hornet 160R
In Campaigns By Nabamita Chatterjee - March 30, 2016
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
"OOH is of great help while doing target marketing"
In Viewpoints By M4G Bureau - March 14, 2016
Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.
ABID INTERIORS 2016 connects with its target group via outdoor
In OOH News By Nabamita Chatterjee - March 03, 2016
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.
Vodafone Bazaar connects with masses for economic deals
In Campaigns By Satarupa Chakraborty - October 27, 2015
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.
DMRC's rapid expansion paves the way for outdoor media
In Viewpoints By M4G Bureau - September 01, 2015
DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.