Campaigns
Lodha Group builds domineering OOH presence for’The Park’
MOMS Outdoor Media Solutions executed the campaign in Mumbai, targeting the A+ category audience
Real estate major Lodha Group took the outdoor route in Mumbai to promote a limited offer on one of its niche properties named’The Park’. The prime objective of the campaign was to create awareness about the property and thereby heavily influence A+ category target audience.
MOMS Outdoor Media Solutions executed the campaign. The strategy of the campaign was to have sheer intimidating presence in order to break the clutter and create top-of-mind recall for the brand.
The campaign was rolled out on traditional super premium media formats on tactical routes/points like Nariman point, Marine Drive, Walkeshwar, Haji Ali, Warden Road, Worli, and at the domestic airport, to name a few, to effectively communicate the brand message.
MOMS rose to the multiple challenges of media planning and maximising reach with the TG, while ensuring high quality execution and monitoring standards.
AUGUST 2025
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Campaigns
AMFI uses announcements on state bus stations for its investor awareness campaign
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Campaigns
KFC takes festive OOH campaign to the skies with ‘Feastival’
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CampaignsStephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
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Campaigns
PlayStation unleashes fury with literally slashed OOH campaign