Campaigns

Kinetic India crafts a healthy OOH presence for Yakult

Kinetic India executed the campaign in Mumbai using mainly bus shelters

Published

April 7, 2015

Yakult, a probiotic drink brand, has taken the OOH route to spread awareness about the product to its core TG. The campaign, spread over a month, was directed at reinforcing the brand’s consumer connect in Mumbai.

Kinetic India executed the campaign using mainly bus shelters in the city, while Mindshare is the media agency. Bus shelters were strategically chosen in A, B & C areas. All key locations of Mumbai were included in the plan, like residential areas, arterial roads, junctions, and youth hangouts.

The campaign primarily showcased the product in its prominent white and red bottle. Additionally the agency placed a bottle cutout almost in all shelters at prominent locations.

Amitabh Chaturvedi, Manager- Marketing, Yakult, commented: “Yakult is a delicious probiotic drink that helps improve digestion and helps build immunity. Daily consumption of Yakult improves intestinal health and builds immunity. The OOH was used to build strong connect with the TG. To reach across Mumbai bqs are the best media. The campaign resulted in the creation of a strong brand recall for Yakult. Kinetic India has really done a good job.