Campaigns
Parachute Advansed urges Mumbai to’de-stress’ with’aromatherapy oil’
Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience

The campaign was executed with a two-pronged strategy – to deliver impact and frequency. The impact was to be made through advertising on billboards, mall media and innovation, whereas the frequency and reach was created with advertising on bus shelters and Metro media. Keeping in view the nature of product, the campaign was particularly targeted at female audience in both residential and office pockets of the city.
To highlight the pack shot and’aromatherapy oil’, cut-outs of the pack and LED lettering of’aromatherapy oil’ was done on various gantries. In all, Madison Out Of Home used some 170 media units for the campaign that includes 35 billboards, 110 bus shelters, 24 Metro platform boards, 5 gantries and media at 2 malls.
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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OAC
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Campaigns
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OAC
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