Amtex & Elasia take a ride on Mumbai Metro

Amtex & Elasia recently rolled out a high-visibility campaign to promote their Amtex & Elasia International Machinery Exhibition. The idea is to capitalize the event which is taking place in Goregaon from May 29 to June 1, 2015. The brand wants to promote and reach their target audience through OOH, where the outdoor duty of the campaign is handled by Times OOH.

The client's brief required the agency to avoid spillover, for which they wanted an exclusive location for brand communication, to reach their target audience and create high impact. Mumbai Metro was chosen as an ideal medium which offers a gamut of travellers and the required target group as well. 

The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.
 
Amtex & Elasia's campaign is seen at Andheri stations, since it is the largest transit point to reach various areas in suburban Mumbai. The ads are being deployed on one digital slot for 15 secs which has been offered at Andheri Stations and rest is static media to create high impact and reach.

Strategic platform packages have been offered, which includes one strategic site at each of stations in the level of platform 12, which reaches commuters who are arriving or departing. 

"Traditional out-of-home media formats have been critical for us. Since this medium can be used effectively to reach the desired target audiences and create a complete brand awareness. Reed Triune Exhibitors Pvt. Ltd, a niche event management company organising international machinery exhibitions, wishes to create awareness and reach the target audiences effectively. The latest campaign executed by Times OOH in Mumbai Metro Digital Screen & Platform Panels is effective since Times OOH has crafted a strategic outdoor solutions enabling them to reach the audience of outdoor display formats in multifold,” said Cyril Pereira - Managing Director, Amtex & Elasia.