'We Chat' moves on with"Out-of-Home” media

In OOH News By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

'Bullet Raja' steals the show on OOH'

In OOH News By VJ Media Bureau - November 30, 2013

The latest Bollywood buzz'Bullet Raja' starring Saif Ali Khan and Sonakshi Sinha has been making a big presence on hoardings in Mumbai.

Clutter: Whose call is it?

In OOH News By VJ Media Bureau - November 22, 2013

The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.

Now showing on OOH:'Ram Leela'!

In OOH News By VJ Media Bureau - November 21, 2013

Eros International & Bhansali Productions has come up with a new OOH campaign to spread awareness on the release of their new movie'Ram-Leela'. The campaign was up in Mumbai and only on large format hoardings and kiosks.

Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'

In OOH News By VJ Media Bureau - November 12, 2013

The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

Outdoor Media Integrated is now Laqshya Solutions

In OOH News By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

Zee TV's Dancewala campaign

In OOH News By MunmunSaha - October 28, 2013

The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.

Reliance's illuminating presence in MP

In Campaigns By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.