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Home » OOH News » 'We Chat' moves on with"Out-of-Home” media
'We Chat' moves on with"Out-of-Home” media

By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

'We Chat', a mobile text and voice messaging social app developed by Tencent Company based in China, attracting the android, i-phone and blackberry users recently launched a strategic campaign in outdoor to draw their specific TG. The mobile apps company also offers text messaging and other interesting multimedia communication to the consumers.

'We Chat' apps promotion marked their presence in OOH especially with hoardings and bus shelters across Mumbai featuring the faces of the brand Parineeti Chopra and Varun Dhawan to attract the youth.  The campaign has come up with a cut-out hoarding at Mahim Causeway in Mumbai. The hoarding contains the silhouette of both the actors in backlit with 3D cut-out conveying a simple message "the new all-in-one social app” and the brand logo on a green base. Executed by the outdoor agency MOMS, the OOH campaign has been effectively planned through hoardings, bus shelters and huge number of kiosks at railway station foot bridges which are prominent enough to catch the eyeballs of the TG during day and night.
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