Gionee breaks clutter in the outdoor with large displays

In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014

In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai

OOH delivers the multiplier effect: Samir Miglani

In Viewpoints By M4G Bureau - September 12, 2014

Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.

Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner

In Viewpoints By M4G Bureau - September 10, 2014

In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

UK's outdoor grows 6.4% to £258.5m in April-June 2014

In Digital OOH By VJ Media Bureau - August 05, 2014

Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure

Soumitra Bhattacharya takes over as CEO, Platinum Communications

In OOH News By Bhawana Anand - August 04, 2014

Bhattacharya is operating from the group's Mumbai office

OMA New Zealand reports 0.7% growth in member revenue in Q2 2014

In Digital OOH By VJ Media Bureau - August 04, 2014

When added to the 2.3% growth posted for Q1 2014, the OMANZ members' half year results show total revenue up year-on-year

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Bright Outdoor showcases 3 big releases in Mumbai

In Campaigns By VJ Media Bureau - June 19, 2014

The OOH firm has executed the OOH campaign for'Humshakals','18-11: A code of Secrecy', and'Guardians Who Loved Us'

Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014

In OOH News By VJ Media Bureau - June 18, 2014

As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences