Results For "Outdoor-media"
271 News Found
Kerala OOH: Gearing up for the next growth wave
In OOH News By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.
Bright Outdoor anchors Star Cruises campaign in Mumbai
In Campaigns By VJ Media Bureau - June 04, 2014
The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.
R D Outdoor Media acquires display rights at Allahabad Railway Station
In OOH News By VJ Media Bureau - May 28, 2014
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
Zee Café & Zee Zing hits Mumbai streets to announce new shows
In Campaigns By VJ Media Bureau - May 28, 2014
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
Bright Outdoor generates massive visibility for Big Magic in Mumbai
In OOH News By VJ Media Bureau - May 27, 2014
The OOH firm focused on high congregation points in the city
Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results
In Campaigns By VJ Media Bureau - May 26, 2014
The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience
LIC opens OOH advertising bid
In OOH News By VJ Media Bureau - April 16, 2014
The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .
ACC Cement rides high on BQS innovation
In Gallery By - April 14, 2014
ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.
New Zealand Outdoor Media shows 13.4% growth in annual revenue
In OOH News By VJ Media Bureau - March 25, 2014
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
And now, a complete ERP solution for OOH
In OOH News By Bhawana Anand - February 04, 2014
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.