LIC opens OOH advertising bid
By VJ Media Bureau - April 16, 2014
The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .
Life Insurance Corporation of India has announced
the names of OOH specialist agencies which will be handling their OOH media
duties. The allotment has been done on Expression of Interest basis. With
an aim to concentrate on each state strategically, the tender has been allotted
to various agencies for 13 states. The tender is divided into 5 agencies namely
Kinetic Advertising, DDB MudraMax, Crayons Advertising, Clear Channel Mumbai
and MOMS Outdoor Media Solutions.
The allotted agencies will be entitled to conceptualize, design and deliver various products and service campaigns through wall paintings and hoardings. They will also have to identify outdoor sites that have good reach and negotiate with site owners for best possible rates for LIC.
For OOH, the empanelment has been approved on state-wise basis for the following 13 states.
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