Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results

The Bharatiya Janata Party (BJP) and Shiv Sena took the outdoor route to acknowledge Mumbai electorate's overwhelming verdict in favour of the BJP-Shiv Sena combine at the just concluded Lok Sabha elections.

The campaign was executed at key locations in Mumbai to connect with the entire cross-section of people in the city. Bright Outdoor Media executed the campaign, using a mix of large formats. Commenting on the campaign execution, Yogesh Lakhani, CMD, Bright Outdoor, said, "We used around 135 hoardings at all the prominent locations in the city to take the message to the target audience.”