Bright Outdoor anchors Star Cruises campaign in Mumbai
By VJ Media Bureau - June 04, 2014
The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.
Cruise travel is becoming increasingly popular among the aspirational youth segment that seeks the goods things in life. Taking cognizance of the market opportunity in India, leading Asia-Pacific based cruise line Star Cruises launched an outdoor campaign in Mumbai. The campaign informs the audience that SuperStar Virgo, the largest ship of Star Cruises' Asian fleet, will homeport in Taiwan. Bright Outdoor Media executed the outdoor campaign.
Bright Outdoor used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.
Speaking on the association with the brand, Yogesh Lakhani, CMD, Bright Outdoor Media, said, "Star Cruise is back again with the recall campaign for the leading cruise line in Asia-Pacific. We have given them premium hoardings all over Mumbai covering the high traffic areas so that they can reach their target audience. We are glad to be associated with them and would want to continue this relationship in the future.â€