Zee Café & Zee Zing hits Mumbai streets to announce new shows

The general entertainment segment on television is at its aggressive best. Channels are using every possible means to grab viewer attention. The channel wars have now spilled out on the streets with huge hoardings of every serial. The latest has been Zee Café and Zee Zing, for the launch of two new shows — The Good Wife on Zee Café and Pyaar Tune Kya Kiya on Zee Zing.

Meet Alicia Florrick. She is the woman who never left her husband’s side during a sex scandal and always held her head up high. She is The Good Wife. Catch her this May on The Good Wife, exclusively on Zee Cafe.

All is fair in love and war, but what happens when love becomes a war? Love stories have always proved to be a key to instant connection and viewership for TV shows. Utilising this success secret, Zing TV is coming up with an interesting show Pyaar Tune Kya Kiya which will present tales of love with a twist.

To build salience for the new shows – The Good wife and Pyaar Tune Kya Kiya, Zee Group along with its agency Bright Outdoor Media has embarked on an outdoor campaign. The campaign has been executed in Mumbai, at key locations spattered across the city. The campaign was carried out to ensure that the TG (target group) gets to identify with the newly launched shows through multiple visibility touch points across the city. The brief to Bright Outdoor was to get the brand maximum exposure visibility resulting to impact and awareness.

Large format media was chosen route for OOH campaign to optimise impact and awareness. On this, Yogesh Lakhani, CMD, Bright Outdoor, commented, “We have covered Mumbai with prominent hoardings and done innovation on few sites. We look forward to our association with Zee Group and this once again shows our expertise in promoting activities related to the entertainment industry in the most effective way. “