Campaigns

Bright Outdoor generates massive visibility for Big Magic in Mumbai

The OOH firm focused on high congregation points in the city

Published

May 27, 2014

Big Magic, a light entertainment channel, recently launched a witty comedy like no other – ‘Ajab Gajab – Ghar Jamai’. The show features popular faces Himani Shivpuri and Sumit Vats.

Produced by Red Dot Productions, Ghar Jamai showcases three generations of the unusual Shaktishaali family where the family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her sasural.

To connect with the target audience, the company has taken the outdoor route in Mumbai. The outdoor campaign, spread over 15 days, has been executed by Bright Outdoor Media.

The brief given to the agency was to gain high SOV with an extensive awareness campaign of high reach and frequency, focusing on high congregation points. The choice of outdoor media helped the brand talk to daily commuters and college-going people who are the TG for the brand.

Yogesh Lakhani, CMD, Bright Outdoor, said, “The campaign of Big Magic is done exclusively by Bright Outdoor Media. The idea was to create presence of their recently launched show’Ajab Gajab – Ghar Jamai’. Therefore, to build strong impact we have used sites in and around the city.