Campaigns
Bright Outdoor generates massive visibility for Big Magic in Mumbai
The OOH firm focused on high congregation points in the city
Big Magic, a light entertainment channel, recently launched a witty comedy like no other – ‘Ajab Gajab – Ghar Jamai’. The show features popular faces Himani Shivpuri and Sumit Vats.
Produced by Red Dot Productions, Ghar Jamai showcases three generations of the unusual Shaktishaali family where the family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her sasural.
To connect with the target audience, the company has taken the outdoor route in Mumbai. The outdoor campaign, spread over 15 days, has been executed by Bright Outdoor Media.
The brief given to the agency was to gain high SOV with an extensive awareness campaign of high reach and frequency, focusing on high congregation points. The choice of outdoor media helped the brand talk to daily commuters and college-going people who are the TG for the brand.
Yogesh Lakhani, CMD, Bright Outdoor, said, “The campaign of Big Magic is done exclusively by Bright Outdoor Media. The idea was to create presence of their recently launched show’Ajab Gajab – Ghar Jamai’. Therefore, to build strong impact we have used sites in and around the city.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Stephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
Tredence captures Bengaluru with iconic ‘G.O.A.T.’ OOH recruitment campaign
‘India’s LED display industry set for 30-35% annual growth’
SURREAL’s ultra-honest OOH stunt
Duroflex unveils new brand identity and positioning: ‘Designed to De-Stress’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Chupps’ biodegradable billboard meets its purpose
This billboard was installed by INTO Creative
Arkade Developers launches major Mumbai OOH campaign highlighting ‘Family First’
The campaign is executed by MOMS Outdoor
AMFI uses announcements on state bus stations for its investor awareness campaign
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
PlayStation unleashes fury with literally slashed OOH campaign
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
KFC takes festive OOH campaign to the skies with ‘Feastival’
The campaign is executed by Walk The Talk
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
-
Campaigns
AMFI uses announcements on state bus stations for its investor awareness campaign
-
CampaignsStephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
-
Campaigns
KFC takes festive OOH campaign to the skies with ‘Feastival’
-
Campaigns
PlayStation unleashes fury with literally slashed OOH campaign