'Bullet Raja' steals the show on OOH'

Executed by Bright Outdoor Media Pvt Ltd, the'Bullet Raja' campaign was seen at various locations in Mumbai from November 21, 2013 till the end of the month.

To promote the movie, Fox Star Studio came up with various creatives for hoardings and mobile vans. At JVPD Juhu two mobile vans have been used to install the hoarding with a backlit 3D-cut out of an action sequence of Saif Ali Khan riding a bullet bike, in keeping with the theme of the movie.

Yogesh Lakhani, CMD, Bright Outdoor Pvt. Ltd says, speaking about the'Bullet Raja' campaign, "Hoardings were put up for 10 days covering all the locations of Mumbai to make the campaign impactful. We would like to wish them a huge success for their film and a great hit, just like their previous movies.”