Bright Outdoor unveils ‘Kuttey’ on OOH across Mumbai

As the countdown begins for the Kuttey movie release on January 13, Bright Outdoor Media has executed the Mumbai leg of the pan-India campaign promoting the Bollywood movie ‘Kuttey’ that is set for release on January 13. The movie, directed by Aasman Bhardwaj, and produced by Vishal Bhardwaj, stars Tabu, Arjun Kapoor, Naseerudin Shah, Radhika Madan, Konkana Sen Sharma, and others.

Overall, this campaign has been executed in cities like Mumbai, Kolkata, Bengaluru, Hyderabad, Lucknow, Indore, Jaipur, Delhi, and Ahmedabad, using 127 media units covering 51,235 sq.ft space.

The campaign has been rolled out for 7-8 days, using hoardings, bus shelter media, Metro media, among others.

Commenting on the success factors of the OOH firm campaign execution capability, Dr Yogesh Lakhani, CMD of Bright Outdoor Media, says: “We believe that maintaining good relationships with customers is the most critical factor for our business to keep growing. Regular interaction with our clients and understanding client requirements, such as location, target audience, concept, ad design, and choosing the most appropriate media source, enable us to attract new customers and lead to recurring business with our existing clients.
“We continue to focus on the timely and accurate delivery of quality services, which will help us forge strong relationships with our customers and gain more business from them. Hence we have been assigned to handle the exclusive OOH campaign across Mumbai by the production house for Kuttey.”