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Home » OOH News » Outdoor Media Integrated is now Laqshya Solutions
Outdoor Media Integrated is now Laqshya Solutions

By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

The Laqshya Media Group has announced that their agency division OMI (Outdoor Media Integrated) will now be called Laqshya Solutions. The decision would come into the effect from 1st Nov.'13. This announcement has been made in the wake of the restructuring made at Laqshya Media Group. The new name has been created to bring about a better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya, which is a known brand name in OOH Industry. The division will continue to work with and service its several clients across different verticals.
 
The Laqshya Solutions division will have its new logo in orange, which is meant to represent energy and enthusiasm. Considering this division has a reputation for being creative and innovative, there couldn't be a better colour for the logo.  
 
While talking about the new change in name and logo, Alok Jalan - Managing Director, The Laqshya Group, said, "We've identified OOH, Activation and Advertising as the verticals for our growth agenda. While our Solution division is the largest vertical, its identity has been different from other divisions. This needed to be changed and that's what we've done. The new name and logo also are more in sync with the rest of the Laqshya Group verticals.”
 
Atul Shrivastava, COO of the Laqshya Group, said, "There was a need for OMI to get directly identified as Laqshya group outfit. We are pleased that the decision has been taken in this regard.  Over the next few years, we hope to work with some of the best Indian and international brands, offering them cutting-edge, innovative OOH media campaigns through the Laqshya Solutions division. We are excited about the new look and name the division now has.”
 
Laqshya Solutions will work with a wide range of clients for their campaign strategy, media planning, media buying, execution and monitoring of OOH advertising campaigns. As Laqshya Solutions had a strong research department for over 7 years the scope of the activities in OOH media research covers competition tracking, campaign analysis through dipstick studies, audience measurement, traffic counting, creative input etc. The organization has a supplier base of over 1000 media owners and experience of executing campaigns in more than 2000 cities, towns and villages across India in the past few years.
 
 
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