OAC

Alok Jalan, Founder & Chairman of Laqshya Media Group, joins OAC 2025 for a power-packed panel discussion

Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’ at OAC 2025, has led the Laqshya group through its growth journey, with the group having garnered over 100 creative and strategy awards under his leadership.

Published

July 1, 2025

M4G Bureau

Alok Jalan, Founder & Chairman of Laqshya Media Group, will join a distinguished panel at the OOH Advertising Convention (OAC) 2025 to discuss a critical industry challenge. Drawing from his decades of experience in integrating creativity, analytics, and new technologies, he will contribute to the discussion on the topic: ‘The missing ‘A’ word in your pitch: Time to introspect?’

Since founding the Laqshya Media Group in 1997, Alok has led its transformation into a prominent force in the communications industry. Under his leadership, the group, spanning OOH, Experiential, and Digital Marketing Services, has garnered over 100 creative and strategy awards and achieved remarkable growth. In 2021, Laqshya Media was honoured as Economic Times Brand Equity Strategic Awards’ OOH Agency of the Year. Alok’s international experience includes overseeing the development and operation of 1100 air-conditioned bus shelters in Dubai as Managing Director of Right Angle Media FZ LLC. A graduate of Harvard University’s OPM program and NMIMS, Alok is a visionary dedicated to modernizing the communications landscape and is also passionate about the education of underprivileged children.

OAC 2025 under the theme ‘Mapping a New OOH-scape,’ is set to take place on July 18-19, 2025, at The Westin Mumbai Powai Lake. The convention will take a deep dive into the future of the OOH medium, focusing on cutting-edge technological advancements, shifts in consumer behaviours, and groundbreaking creative strategies. Running alongside the convention, the OAC Expo will present the latest OOH innovations. OAC 2025 will culminate with the much-awaited OOH Advertising Awards (OAA) 2025 ceremony.