ITC’s Jaikishin Chhaproo joins OAC 2026 panel on the evolving role of modern marketers

The 20th edition of the Out-of-Home Advertising Convention (OAC) 2026 will feature Jaikishin Chhaproo, Head Media & Brand PR, ITC, as a panelist for the session titled ‘From Story Tellers to Technocrats: Extending the Marketer’s Boundaries.’ 

A seasoned marcom professional with over two decades of experience, Jaikishin brings a unique cross-industry perspective shaped by leadership roles across FMCG, telecom, broadcast and e-commerce sectors in both Indian and Middle Eastern markets. 

Currently leading Media and Brand PR at ITC, Jaikishin has previously headed media mandates and strategic functions at several prominent organisations including Nokia MENA, Hindustan Unilever, Snapdeal, Godrej and Wipro. His extensive experience also includes leading marketing for STAR TV Middle East, a NewsCorp company, and heading Strategy & Research for Star News (ABP News Network). 

At OAC 2026, Jaikishin will join fellow industry leaders in exploring how the role of marketers is rapidly expanding beyond traditional brand storytelling. As data, AI, automation and emerging technologies increasingly influence decision-making, marketers are being required to evolve into business leaders capable of seamlessly balancing creativity, technology and commercial outcomes. 

His participation is expected to bring valuable perspectives on navigating this changing landscape and how modern marketing leadership must adapt to remain relevant in an increasingly dynamic and technology-driven environment. 

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading marketers, media owners, agencies and technology providers to discuss the future of the OOH industry under this year’s theme, ‘Do The X!’.