Media Planning & Buying
Laqshya Connect to focus on experiential marketing
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
The Laqshya Media Group has launched an experiential marketing wing – Laqshya Connect. The Activation team will complement the OOH advertising campaigns for Laqshya Media Group’s various clients. This division will offer the complete range of experiential marketing services including strategic entertainment and events consulting, promotions, retail branding, diligent content planning and scripting, event production, response tracking and reporting etc. The Laqshya Connect team will work to create experiences that activate brands, business and consumers through engagement and interaction.
Talking about the launch of the new Laqshya Connect division, Alok Jalan, Managing Director, The Laqshya Media Group, commented, “At Laqshya, we always put our clients first. We explore and identify the ways to consolidate the media solutions with in-house expertise and which can be offered at competitive rates. Since experiential marketing often works best in tandem with OOH advertising campaigns, we chose to launch this Laqshya Connect division to enhance our offerings. We are proud to have a team with expertise in events, entertainment, advertising and activation.
The Laqshya Media Group will now offer 360 degree solutions to its clients. The Group currently offers strategic OOH advertising campaigns through the Laqshya Solutions Division and a wide spectrum of media assets pan-India through the Laqshya Assets Division. With the addition of Laqshya Connect, the Group has now expanded the services to activation requirements as well. Going forward the Group plans to add Advertising and Creative verticals to its various services.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
‘OOH advertising in Nashik is gaining momentum, driven by urbanization and connectivity’
Red Wing’s handcrafted OOH campaign
Xtreme Media deploys 10 high-impact LED screens in Hyderabad
Marketing, Culture & the Power of OOH: A candid conversation with Abhishek Shetty, Marketing Head, Swiggy Instamart
Why DOOH works in the era of Attention Economics
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Sun Pharma drives impactful Diabetic Retinopathy Awareness campaign
The campaign is executed by MOMS Outdoor
The ‘Whitney Houston Challenge’ comes alive in OOH
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
Budweiser 0.0 launches a massive 50+screen DOOH takeover
The campaign is executed by Connect Network
Apollo Hospitals Chennai’s ‘Stroke Awareness Corridor’
The campaign has been executed in Chetpet, Chennai
Netflix turns commute into the upside down with Stranger Things
The campaign features the monsters and characters from the fifth season of the show
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
