Laqshya Connect to focus on experiential marketing

The Laqshya Media Group has launched an experiential marketing wing – Laqshya Connect. The Activation team will complement the OOH advertising campaigns for Laqshya Media Group’s various clients. This division will offer the complete range of experiential marketing services including strategic entertainment and events consulting, promotions, retail branding, diligent content planning and scripting, event production, response tracking and reporting etc.  The Laqshya Connect team will work to create experiences that activate brands, business and consumers through engagement and interaction.
 
Talking about the launch of the new Laqshya Connect division, Alok Jalan, Managing Director, The Laqshya Media Group, commented, “At Laqshya, we always put our clients first. We explore and identify the ways to consolidate the media solutions with in-house expertise and which can be offered at competitive rates. Since experiential marketing often works best in tandem with OOH advertising campaigns, we chose to launch this Laqshya Connect division to enhance our offerings. We are proud to have a team with expertise in events, entertainment, advertising and activation.
 
The Laqshya Media Group will now offer 360 degree solutions to its clients. The Group currently offers strategic OOH advertising campaigns through the Laqshya Solutions Division and a wide spectrum of media assets pan-India through the Laqshya Assets Division. With the addition of Laqshya Connect, the Group has now expanded the services to activation requirements as well. Going forward the Group plans to add Advertising and Creative verticals to its various services.