Talks OOH

Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025

The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth rate at 6.3% and contributing 31% to the national GDP, the region still receives a smaller share of OOH marketing budgets.

Published

April 28, 2025

M4G Bureau

Shalini Sankar, National Head-Business Development at Laqshya Media Group, will be joining the panel discussion at South India Talks OOH 2025, scheduled to take place on April 30, 2025, at the Chennai Hilton Hotel. She will participate in the session titled ‘A Bigger Bite for the South: Expanding the OOH Pie’, alongside other industry leaders, to explore growth opportunities and address challenges in South India’s OOH landscape.

A seasoned sales and marketing leader with nearly two decades of cross-industry experience, Shalini has earned several accolades over her career, including being named one of the “Top 25 Influential Women” in India by The CEO Magazine and receiving the Corporate Excellence Award in consecutive years. She brings to the table a deep understanding of business development, integrated leadership, and ecosystem collaboration.

The panel will address a key paradox: despite South India recording the highest GDP growth rate at 6.3% (as against 5% in the rest of India) and contributing 31% to the national GDP, the region still receives a smaller share of OOH marketing budgets. The discussion will delve into what limits the OOH spend in the South, and how industry collaboration and integrated efforts can help bridge this gap.

South India Talks OOH 2025, organised by Thoughtshows & Events Pvt Ltd, will bring together leading voices from across the OOH and urban landscape sectors to discuss emerging trends, innovations, and strategic growth opportunities in South India. Set against the theme ‘Beyond Billboards: Re-imagining OOH’, the conference will address how the medium can evolve in step with urban development, digital innovation, and consumer behavior shifts.