Talks OOH

Rajiv Raghunath, Founder and CEO, Wellversed Media to address South India Talks OOH 2025

The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than other regions, still sees comparatively lower OOH ad allocation

Published

April 29, 2025

M4G Bureau

Rajiv Raghunath, Founder & CEO of Wellversed Media and Business Advisor to VJ Media Works, will be moderating a key panel discussion at South India Talks OOH 2025, taking place on April 30, 2025, at the Chennai Hilton Hotel. The session, titled ‘A Bigger Bite for the South: Expanding the OOH Pie’, will explore the gap between South India’s economic strength and its relatively lower share of national OOH advertising spends.

With over three decades of experience in business media, research, and communications, Rajiv brings deep insight into industry trends and strategic dynamics. As former Managing Editor of Outdoor Asia and Media4Growth, and now leading Wellversed Media, a research and communications firm working with industry bodies, corporates, and public sector organisations, he is well positioned to drive a focused and informed discussion.

The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than other regions, still sees comparatively lower OOH ad allocation. The session will examine underlying challenges, structural issues, and potential collaborative efforts to unlock greater investment in the region’s OOH landscape.

South India Talks OOH 2025, organised by Thoughtshows & Events Pvt Ltd, will bring together leading voices from across the OOH and urban landscape sectors to discuss emerging trends, innovations, and strategic growth opportunities in South India. Set against the theme ‘Beyond Billboards: Re-imagining OOH’, the conference will address how the medium can evolve in step with urban development, digital innovation, and consumer behavior shifts.