Zee TV's Dancewala campaign
By MunmunSaha - October 28, 2013
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
The visual used in each campaign defines a dance mood with a tagline supporting the visuals, like "Mera Happywala danceâ€, "Mera Barishwala Danceâ€ and many more.
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt Ltd says talking about it, "Zee TV wanted to create awareness of the comeback of India's biggest dance reality show'Dance India Dance Season 4'. As we have already helped Zee TV to create awareness for many of their campaigns earlier, they chose us for this one too. Zee TV has launched a unique dance reality show and we are happy to be selected as the OOH partners to create the awareness of the launch. The strategy has been to deploy and build impactful visibility at selective locations in Mumbai at key locations using different advertising mediums.â€