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Reena Mehta
The 'Why' and 'How' behind Mushrooming specialist agencies
By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
Kissan's growing and living campaign
By Reena Mehta - May 02, 2013
When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A standing example of this is Kissan's new'Growing, living billboard'.