Results For "DOOH"
963 News Found
UK's Primesight launches ad sales navigational tool PILOT
In Digital OOH By M4G Bureau - June 30, 2017
PILOT will give brands the ability to buy any"Share of Time (SOT)†in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
In OOH News By Rajiv Raghunath - June 09, 2017
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver
Karnataka Tourism amplifies"Year of the wild†campaign on Railway DOOH media
In OOH News By M4G Bureau - June 05, 2017
Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.
Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017
In OOH News By M4G Bureau - May 25, 2017
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'
Ola partners BarTalk to curb drunk driving via DOOH messaging
In Campaigns By Bhawana Anand - May 23, 2017
Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.
Cochin airport media expands, more DOOH in the offing
In OOH News By Bhawana Anand - May 22, 2017
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Naren Patel, MD of UK's Primesight to address OAC 2017
In OOH News By Rajiv Raghunath - April 11, 2017
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media
Malaysia's Digi introduces DOOH solution Hyerlocal Media
In Digital OOH By M4G Bureau - April 11, 2017
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
Sprinklr launches new display solution for rich DOOH experience
In Digital OOH By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres