Malaysia's Digi introduces DOOH solution Hyerlocal Media

Malaysian major Digi has ventured into the DOOH space with the Hyperlocal Media offering. The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards to reach more Malaysians, stated the company in a press release.

The solution is available on mobile truck, in-store screens and soon-to-be introduced large format digital billboard. According to Digi, the trucks help businesses reach hard-to-hit locations to deliver more immediate and targeted results. The service is currently available in the Klang Valley area, and is targeted to expand into non-conventional places with high traffic within the region to reach a wider audience.

“The company is building a network of indoor and outdoor advertising solutions, from digitally-branded vehicles, in-store screens, large format digital billboards, and some day in the future, localised SMS-targeting, to give businesses maximum brand exposure with their audience,” said Praveen Rajan, Digi’s chief digital officer.