Results For "DOOH"
961 News Found
DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil
In OOH News By Satarupa Chakraborty - March 02, 2017
DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.
Canada's Pattison Outdoor enhances DOOH planning & monitoring tool
In Digital OOH By VJ Media Bureau - February 06, 2017
Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)
UK's Virgin Trains Launches Data-Driven DOOH Campaign
In Digital OOH By VJ Media Bureau - February 03, 2017
The DOOH campaign asks road users"Why Drive Yourself Crazyâ€
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
In OOH News By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
DOOH spurs Australia OOH growth
In Digital OOH By VJ Media Bureau - January 16, 2017
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Digital license plate - next DOOH frontier
In Digital OOH By VJ Media Bureau - January 13, 2017
The smart license plate would be an IoT platform
Global OOH revenues Up 6.2% in 2016, strongest growth since 2007
In Digital OOH By VJ Media Bureau - January 12, 2017
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media
Now, patents for DOOH advertising
In Digital OOH By VJ Media Bureau - January 09, 2017
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
DOOH campaign spurs Singapore's fight against diabetes
In Digital OOH By VJ Media Bureau - January 05, 2017
Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits
UK's Bidstack - eBay of DOOH
In Digital OOH By VJ Media Bureau - December 28, 2016
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.