A new platform called Bidstack is aiming to change the way advertisers bid for unused digital out of home (DOOH) advertising space, reports The Drum. The 18-month-old startup is currently in beta ahead of its planned 12 January launch and has a number of partnerships in place with the likes of Clear Channel, Primesight and Kong Outdoor.

Bidstack allows advertisers to bid for billboard space with bids alone determining the price of the slot. Users can research the best places for an advert to be seen and can design it on the platform. Maps are used to show exactly where space is available and data feeds, such as social, weather and traffic, are pulled in to provide more informed decisions.

The platform’s creator and chief executive James Draper describes Bidstack as the “eBay of digital out of home, with screens and bidding periods becoming available all the time.".

Courtesy: FEPE International Newsletter