Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Bigger digital walls to adorn more Delhi Metro stations soon

In OOH News By Satarupa Chakraborty - December 20, 2016

DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of digital walls that are currently available

DOOH is here to stay and grow: research report

In Digital OOH By VJ Media Bureau - December 13, 2016

The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending

Age UK turns to geo-targeted billboards to connect with lonely elders

In Digital OOH By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

Voodooh creates a bigger picture for DOOH in UK

In Digital OOH By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Digital signage business picking pace in EMEA region

In Digital OOH By VJ Media Bureau - November 16, 2016

The combined revenues of Germany, Austria and Switzerland alone was 930 million euros

Singapore-based Moving Audiences launches platform for DOOH media buying

In Digital OOH By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

DOOH spurs OOH growth in Australia

In Digital OOH By VJ Media Bureau - October 28, 2016

Australia is reportedly a world leader in digital OOH investment