Results For "DOOH"
963 News Found
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands
In OOH News By Rajiv Raghunath - August 20, 2014
The OOH firm runs a digital TV screens network inside the busy station
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
The Ugly Truth–DOOH , Interactivity and Engagement
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
DOOH connects with people on the move: Rajan Mehta
In OOH News By VJ Media Bureau - July 05, 2014
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
Gallen Yip unravels the'ugly truths' of DOOH growth
In OOH News By VJ Media Bureau - July 04, 2014
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.
Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'
In OOH News By VJ Media Bureau - June 17, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
Bloomberg launches artistic DOOH at London Airport
In Digital OOH By VJ Media Bureau - June 09, 2014
Around 3.4 million passengers travel through London City Airport each year
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
TIMDAA receives Gold award in DOOHDAS
In OOH News By VJ Media Bureau - March 06, 2014
The international digital awards honors the finest digital signage across world under various categories.