Campaigns

Bloomberg launches artistic DOOH at London Airport

Around 3.4 million passengers travel through London City Airport each year

Published

June 9, 2014

Bloomberg news channel targets business travelers with aesthetically designed digital medium at London City Airport (LCY). The gigantic digital displays broadcast the essential travel information, market-moving news and analysis, relevant data, Bloomberg Television and rich promotional content specifically designed for the business travelers. A full-size digital wall has been placed at the lounge area which comprises 12 x 55-inch Ultra HD Christie screens 7.3 m. long and 3.1 m. tall. Whereas another digital display placed at the top of the escalator en route to border control, comprises 6 x 55-inch ultra HD Christie screens. The combined length of the tickers is 130 m. and the screens being made of 4mm pitch LED.
Engage Production Ltd, specialist in interactive technologies for branded environments, has supplied technology and technical expertise to the brand. Engage supplied a digital display, media wall with audio distribution, as well as all the hardware necessary for technical integration.

Dan Doctoroff, CEO, Bloomberg commented, “LCY’s customers are business travelers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them makes better business decisions. The Bloomberg Hub at LCY is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.

Matthew Hall, COO, London City Airport, added “The arrival of the Bloomberg Hub in the LCY departure lounge furnishes our passengers with a new level of service – that of up-to-the-minute data and information – which reflects the moves we are making towards managing the passenger journey through the use of technology. The agreement we have with Bloomberg reflects a burgeoning strategy of working with high-profile, global brands to deliver relevant content and added value to passengers as part of the airport experience.

Maureen McGuire, Chief Marketing Officer, Bloomberg LP, said: “The Bloomberg Hub is an innovative and exciting customer experience that embodies the Bloomberg brand – a distinctive, dynamic network of information, technology and ideas. It delivers timely, valuable news and data to London City Airport’s business travelers, many of whom are our clients and prospects.

“It’s a great privilege to be asked to work with Bloomberg again, particularly on such a big project and a world’s first at that. Around 3.4 million passengers travel through London City Airport each year so it’s a buzz to think that so many people will be benefiting from the displays we’ve provided, comments Steve Blyth, MD, Engage.