Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

In Digital OOH By M4G Bureau - July 25, 2024

DOOH highlights will be shown in 13 cities

DOOH Academy launches Billboard Operators Guide to Digital & Programmatic certification Course

In OOH News By M4G Bureau - July 19, 2024

DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH

Dan Durling, MD, Alight Media to speak on Retail DOOH business trends & opportunities at OAC 2024

In OOH News By M4G Bureau - July 19, 2024

With over 25 years’ experience in the media, digital, eCommerce and technology industry, Dan has a passion for continuous self-improvement, culture, stakeholder management, business transformation, team development and delivering results through service and creativity.

‘Advertisers and brands are poised to leverage AI, automation and programmatic technologies’

In Viewpoints By - July 18, 2024

Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand visibility but also redefine how brands interact with consumers in real-world environments

Nabendu Bhattacharyya, Founder & CEO, ideacafe to moderate brand panel discussion at OAC 2024

In OOH News By M4G Bureau - July 18, 2024

Nabendu will be chairing the discussion on ‘Is DOOH ticking all the boxes for brands?’, with panel speakers - Rahul Tandon, Business Head (Commercial & Industrial), BPCL; Ashwath Swaminathan, CMO, Swiggy; Ashish Morone, SVP & Head- Brand Marketing communications, HDFC Bank; Pramod Patil, VP & Head - Media, Kotak Mahindra Group

Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy to address OAC 2024

In OOH News By M4G Bureau - July 16, 2024

Ashwath Swaminathan will be joining a panel discussion on the theme ‘Is DOOH ticking all the boxes for brands?’

Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

In Digital OOH By M4G Bureau - July 16, 2024

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

Pramod Patil, VP and Head of Media, Kotak Mahindra Group to address OAC 2024 in a session on DOOH advertising

In OOH News By M4G Bureau - July 12, 2024

Pramod Patil joins a power-packed panel on the theme ‘Is DOOH ticking all the boxes for brands?’

Xtreme Media to showcase cutting-edge solutions at OAC’s OOH Expo in Bengaluru on July 26-27

In OOH Solutions By Sakshi Sanghavi - July 11, 2024

“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions when purchasing outdoor LED displays,” says Sanket Rambhia, Director, Xtreme Media.

Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.