Results For "DOOH"
806 News Found
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
In Digital OOH By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Former IPG executive Mike Cooper joins DOmedia leadership team
In Digital OOH By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai
In Digital OOH By M4G Bureau - May 16, 2023
The company extends its media offerings with forays into DOOH space
Adkom, Blip, Broadsign in pDOOH collaboration
In Digital OOH By M4G Bureau - May 12, 2023
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Billboards highly effective venue in pDOOH advertising: Vistar Media study
In Research By M4G Bureau - May 11, 2023
Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.
Skybags' latest campaign shines bright on Mumbai’s Eastern Express Highway
In OOH News By M4G Bureau - May 05, 2023
The campaign will be live for a period of 28 days.
Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29
In OOH News By M4G Bureau - May 04, 2023
The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others
Ocean Outdoor appoints Marie Le Hur as Marketing Director for UK biz
In OOH News By M4G Bureau - May 03, 2023
Marie takes responsibility for the marketing of Ocean’s DOOH portfolio to brands, agencies, specialists and landlords
‘High-end signage market is very promising’
In Viewpoints By Aayush Mohanan - May 01, 2023
Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.