Vistar Media’s Head of Retail Media, Sean Cheyney, to speak at OAC 2025

Sean Cheyney, Head of Retail Media at Vistar Media, will speak at the OOH Advertising Convention (OAC) 2025. An innovative and internationally recognized leader in the retail media space, Sean brings extensive global expertise to the OAC stage. 

In his role as Head of Retail Media at Vistar Media, Sean is responsible for shaping the company’s global retail media strategy and driving its growth. He is instrumental in integrating Vistar’s industry-leading OOH solutions into the broader retail media ecosystem, creating significant value for retailers and their agency and brand partners. With over 20 years of experience and passion for retail media, Sean actively helps stakeholders across the global retail media landscape integrate DOOH, both in-store and near-store, into their retail media operations, crafting relevant and engaging experiences for shoppers. His insights at OAC 2025 are expected to offer valuable perspectives on the burgeoning world of retail media. 

The 19th edition of OAC 2025 is set to be a landmark event for the OOH industry, scheduled for July 18-19, 2025, at The Westin Mumbai Powai Lake. This year’s convention will explore the dynamic theme ‘Mapping a New OOH-scape,’ delving into the future of the OOH medium, exploring key areas such as cutting-edge technological advancements, evolving consumer behaviors, and innovative creative approaches.  

Delegates can also explore the OAC Expo, which runs concurrently and provides a comprehensive showcase of the latest solutions and innovations driving the OOH sector forward. The convention will conclude with the prestigious OOH Advertising Awards (OAA) 2025 ceremony on the evening of July 19, 2025, honoring excellence in the industry.