Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
Sean will throw light on how media owners can best leverage retail media networks at the 19th edition of OOH Advertising Convention (OAC) 2025 slated to...
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community with the resources they need to...
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands...
“We’re constantly pushing our brand and technology forward,†says Michael Provenzano, CEO, Vistar
Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia...
“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network...
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.
The campaign features billboards that seamlessly combine two of the company's most iconic devices.
The creative strategy is simple yet effective, capturing real, relatable Rakhi emotions and letting the chocolate box be the perfect...
This campaign was executed by RoshanSpace Brandcom in partnership with Obelus Events
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign is executed by MOMS Outdoor
The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights encompass...
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
Released around Friendship Day, the campaign takes a direct jab at leading audio brand boAt, using clever wordplay to position...
Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to start celebrating the...
With over 18 years of rich experience across digital, programmatic, and OOH media, Shivalika brings with her a deep understanding...
The activation, a collaboration with Shopify’s Shop app, utilizes a QR code and geogated technology.