Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

According to a report by Adnews, Haleon, a leading global healthcare company, has named Vistar Media as its preferred partner for programmatic out-of-home (OOH) advertising across major markets. Through this strategic collaboration with Vistar and Haleon’s media agency Publicis, Haleon plans to use Vistar’s demand-side platform (DSP) to launch large-scale, data-driven digital OOH campaigns tailored to diverse audiences. This approach enables Haleon to reach consumers with highly personalised messages across premium OOH spaces worldwide.

The alliance with Vistar follows Haleon’s recent partnership with PubMatic, chosen to streamline Haleon’s access to global video, display, and connected TV (CTV) inventory. Together, these partnerships strengthen Haleon’s ability to deliver impactful and consistent messaging across both digital and OOH channels. By leveraging advanced DSP and targeting capabilities, Haleon is positioned to enhance brand visibility and engagement across a variety of platforms. 

These partnerships underscore Haleon’s commitment to maximising its digital reach while remaining focused on precision and consumer relevance. The integration of Vistar’s DSP into Haleon’s media strategy highlights a move toward a unified, multi-channel approach to advertising, supporting Haleon’s goal to engage consumers in innovative, efficient ways across all touchpoints.