Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017
By M4G Bureau - May 25, 2017
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'
Well known DOOH expert Bill Fordyce, COO of Dubai-headquartered HyperMedia -- part of Rotana Media Services which is owned by News Corporation and HRH Prince Al Waleed Bin Talal -- will be addressing the Outdoor Advertising Convention (OAC) 2017 on the theme of ‘How DOOH can work the magic for media owners & brands’. At the Convention, which will be held at the Renaissance Mumbai Convention Centre, Powai, Mumbai during July 28-29, 2017, Bill will speak about how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate with consumers, ways to work out a sustainable ROI from DOOH media, what was Dubai OOH industry’s experience with large format DOOH, among other key DOOH matters.
Prior to joining HyperMedia in 2008, Bill was the Director of Business Development for News Outdoor Group -- which was the fifth largest OOH advertising company in the world. Bill has worked on OOH advertising projects in more than 35 countries across the Middle East, Eastern Europe, South-East Asia, South Asia, the former Soviet Union and Western Europe, where he led numerous street furniture, airport, in-store and other advertising projects.
HyperMedia is one of the world’s leading retail-focused OOH advertising companies, with a portfolio that includes many of the highest profile Middle Eastern retail projects. Currently, HyperMedia runs over 1,000 large format digital screens across the UAE and Saudi Arabia in the region’s largest malls. HyperMedia has managed or build such iconic locations like Mall of the Emirates, Abraj Al Bait in Mecca, CityWalk (Dubai) The Dubai Mall, Yas Mall (the largest mall in Abu Dhabi) and is partnered with other major real estate developers like Nakheel, Meraas, Mubadala, and Dubai Properties.