Read the latest news on Global & Indian OOH & DOOH business

LIC reinforces looming presence in Kolkata with building facia branding

By Nabamita Chatterjee - May 09, 2014

The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue

Torrent Advertisers bags bus shelters rights from BMC

By Nabamita Chatterjee - May 06, 2014

Bhubaneswar Municipal Corporation takes the initiative to beautify the city with modern bus shelters

'India Ka Bigboss' on voting drive

By Nabamita Chatterjee - April 30, 2014

The 360 degree campaign by Dollar Bigboss aims to inspire every Indian to vote responsibly.

TOI drives home farmer suicide issue

By Nabamita Chatterjee - April 26, 2014

Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was meant to drive this fact in an impactful manner and urged people to visit the website savethefarmersfamily.com to make donations that would help stop more untimely deaths.

Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'

By Nabamita Chatterjee - April 07, 2014

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

Ambuja Cement hits East with new campaign

By Nabamita Chatterjee - April 03, 2014

The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.

OOH + activation creates buzz for Hiland Greens

By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and CafÃ© Coffee Day to target their audience .

Tata Photon Max rides high on Volvo Buses

By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....

Rose Valley woos travellers in Kolkata

By Nabamita Chatterjee - March 11, 2014

The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.

UCO Bank gets innovative with pillar branding

By Nabamita Chatterjee - March 03, 2014

The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .

Star Cement sets strongly with new campaign

By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

United Technologies flies high on innovation

By Nabamita Chatterjee - February 28, 2014

The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.