Tata Photon Max connects with Kolkata

By Nabamita Chatterjee - February 10, 2014

Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.

Ambuja Cements to go big on OOH in East

By Nabamita Chatterjee - February 07, 2014

The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.

Lifestyle goes big on OOH in Kolkata

By Nabamita Chatterjee - January 27, 2014

THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.

Big Bazaar woos Kolkata on OOH

By Nabamita Chatterjee - January 17, 2014

The brand has taken around 80 units of exposure across all outdoor vehicles in the city for a duration of 2 months.

Manyavar celebrates'Yaar Ki Shaadi'

By Nabamita Chatterjee - December 30, 2013

Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.

ITC's tobacco control quick fix goes big on OOH

By Nabamita Chatterjee - December 30, 2013

The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.

Tata Docomo hits a new note with"Open Up”

By Nabamita Chatterjee - December 27, 2013

Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact

Mahindra Bolero makes a mark with OOH!

By Nabamita Chatterjee - December 18, 2013

The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.

Carat Fresh launches Rural Agency

By Nabamita Chatterjee - December 17, 2013

Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.

Ambuja Cement builds connect at Odisha's Bali Yatra

By Nabamita Chatterjee - December 10, 2013

By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.

Star Jalsha's'Maa' goes live on hoarding!

By Nabamita Chatterjee - December 10, 2013

Through an innovative live Shehnai performance atop a hoarding, Star Jalsha involved all of Kolkata's viewers to celebrate the wedding of the iconic character in one of its most popular daily mega soaps,'Maa'!

Sony Max 's ticket to'Bada' visibility

By Nabamita Chatterjee - December 04, 2013

Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.

RED FM's tribute to Sachin in Kolkata

By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.

Berger Silk adds colour to OOH

By Nabamita Chatterjee - November 22, 2013

The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.

Malabar Gold enters Kolkata riding high on OOH

By Nabamita Chatterjee - November 18, 2013

The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.