A dash of Bollywood masala to Wagh Bakri's brewing new campaign

By Nabamita Chatterjee - August 23, 2013

The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.

Bengal's OOH body to focus on social work

By Nabamita Chatterjee - August 17, 2013

Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.

Star Jalsha's transit wedding bash for Kolkata

By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

Artsy campaign sells resort projects in Shantiniketan

By Nabamita Chatterjee - August 08, 2013

Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3 months of the promotion being launched.

Tata Docomo joins the Rath Yatra bandwagon

By Nabamita Chatterjee - July 27, 2013

Emotional connect along with visibility at vantage points

Zee Bangla scripts 3D innovation

By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

OAC 2013: King F. Lai throws light on key growth factors of OOH

By Nabamita Chatterjee - July 06, 2013

Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.

OAC 2013: Sam Balsara: Know your strength & weaknesses

By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Sam Balsara: Know your strength & weaknesses

By Nabamita Chatterjee - July 05, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

ITC's eye-catching campaign for'Engage'

By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

Sensodyne message reaches IndiGo passengers

By Nabamita Chatterjee - June 14, 2013

The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.

ACC Concrete Plus campaign gets high visibility

By Nabamita Chatterjee - June 04, 2013

Around 100 sites have been taken across the Vidarbha Zone, which include major cities like Nagpur, Chandrapur, Akola, Amravati, Nasik, Aurangabad.

TVS leverages an outdoor media campaign in rest of Bengal

By Nabamita Chatterjee - May 22, 2013

Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal

Dollar's Bigboss takes big steps with OOH!

By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.

93.5 Red FM Kolkata's live studio on a billboard!

By Nabamita Chatterjee - May 13, 2013

The citizens of Kolkata witnessed an unprecedented activation to mark 10 year celebrations of 93.5 Red FM through an innovative outdoor campaign done for the first time in India.