Cyprus Tourism goes high with Jet Seat Backs!

By Nabamita Chatterjee - November 13, 2013

Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices for their promotion.

Carat wins Indian Navy advertising rights

By Nabamita Chatterjee - November 11, 2013

The thematic campaign includes multiple TVC's, press, OOH, and digital communication

Outdoor Media Integrated is now Laqshya Solutions

By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

India Green promotes"Green Living”

By Nabamita Chatterjee - October 25, 2013

Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.

Pioneer introduces innovative gantry in Kolkata

By Nabamita Chatterjee - October 23, 2013

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

'Zee Bangla Cinema Corridor' attracts numerous TG!

By Nabamita Chatterjee - October 23, 2013

This OOH display option gives the brand a larger-than-life effect.

Videocon's festive OOH promotes D2H in the East

By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

Thums Up's Toofani presence for Durga Puja

By Nabamita Chatterjee - October 11, 2013

The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.

Ramco Cement builds presence in Bhubaneshwar airport

By Nabamita Chatterjee - September 30, 2013

Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH

Tri-Vision Billboard enters Guwahati with Vodafone

By Nabamita Chatterjee - September 25, 2013

Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.

Big Bazaar's fashion splash on OOH

By Nabamita Chatterjee - September 21, 2013

Executed by OAP(Outdoor Advertising Professionals) the'Fashion at Big Bazaar', campaign has been rolled out across different cities of West Bengal and Assam.

Lafarge promotes'Dream Home' in Bihar & Jharkhand

By Nabamita Chatterjee - September 11, 2013

A backlit hoarding resting on top of a cement bag cut-out is one of the highlights of the OOH campaign

OAP aims at 360 degree positioning

By Nabamita Chatterjee - September 04, 2013

The agency aims to expand their services further with networks in cities like Guwahati, Bhubaneswar and outside the country with Bangladesh in the near future.

Zee Bangla makes a mark with'Dadagiri'

By Nabamita Chatterjee - September 04, 2013

The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri” in the mind of their target viewers.

Sikkim's new LED display visible at 4,500 sq ft altitude

By Nabamita Chatterjee - August 24, 2013

The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped OOH potential in the city .