Vodafone regales pilgrims during Rath Yatra in Puri

By Nabamita Chatterjee - July 15, 2014

The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra

Outreach Advertising acquires sites on railway land in Guwahati

By Nabamita Chatterjee - July 01, 2014

The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati

Century Ply takes the OOH route in Kolkata

By Nabamita Chatterjee - June 23, 2014

The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers

Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day

By Nabamita Chatterjee - June 13, 2014

The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.

Pantaloons goes outdoor to celebrate"Jamai Sashti” in Kolkata

By Nabamita Chatterjee - June 10, 2014

The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign

Vodafone innovates with'Choose Your Number'

By Nabamita Chatterjee - June 03, 2014

The brand has used an eye-catching innovation in Kolkata to drive the campaign

Arun Sign Service to put up hoardings on BSNL's Alipore factory premises

By Nabamita Chatterjee - June 03, 2014

The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms

SelvelNext wows Kolkata audience with brilliant projection on'Narzul Tirtha'

By Nabamita Chatterjee - May 28, 2014

SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium

psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai

By Nabamita Chatterjee - May 27, 2014

The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues

2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each

By Nabamita Chatterjee - May 22, 2014

The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings

Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster

By Nabamita Chatterjee - May 21, 2014

The Kolkata Municipal Corporation is expected to nearly double its revenues through the open bidding route for road side hoardings in the city

Triam Veer builds huge OOH presence in Kolkata & ROWB

By Nabamita Chatterjee - May 20, 2014

Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED hoarding, cut-outs and live showstoppers

Nestle EveryDay takes vantage position in Guwahati with mall wrap

By Nabamita Chatterjee - May 16, 2014

Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months

Ad Touch appoints Dinesh Panjabi as Head - West & South Zone

By Nabamita Chatterjee - May 14, 2014

Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities

Pantaloons takes the OOH route to showcase revamped stores in Kolkata

By Nabamita Chatterjee - May 12, 2014

Arun Sign Service executes the campaign, using mainly billboards and unipoles