Gionee creates cluster branding in Kolkata's Salt Lake

By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Enkon to develop 20 bus shelters in city of Bhubaneswar

By Nabamita Chatterjee - September 27, 2014

Enkon won the contract from Bhubaneswar Municipal Corporation (BMC) for a duration of five years subject to further renewal for another five years on the basis of performance and maintenance

Dollar rolls out 360 degree OOH campaign during Durga Puja

By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.

Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign

By Nabamita Chatterjee - September 22, 2014

Brite Neon Signs has executed the OOH campaign including a neon innovation

A Season of Opportunities

By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Century Group fast-tracks station branding biz

By Nabamita Chatterjee - August 27, 2014

The OOH firm has sole ad rights at 89 railway stations in Bihar and aims to become the largest player in station branding in the eastern zone

Budweiser creates innovative OOH presence across top metros

By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer

Kingfisher East Bengal Football Team unveiled at South City Mall, Kolkata

By Nabamita Chatterjee - August 12, 2014

The event was also marked by the launch of'East Bengal Deo' by the players

Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading

By Nabamita Chatterjee - August 05, 2014

Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory

Pro Kabaddi League team Bengal Warriors'on the hunt' in Kolkata

By Nabamita Chatterjee - August 05, 2014

DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy

PS Srijan goes outdoor to promote Ozone project in Kolkata

By Nabamita Chatterjee - August 04, 2014

Laqshya Media has executed the campaign, using large formats at vantage points across the city

Moonlight Creation kicks off ops in Bengal

By Nabamita Chatterjee - July 23, 2014

The agency aims to provide turnkey solutions for both ATL and BTL activities

Kolkata's Iswar Sankalpa boards auto to run UMHP campaign

By Nabamita Chatterjee - July 21, 2014

The initiative illustrates how social messages can be effectively communicated through OOH

Creating A Larger OOH Canvas: Opportunities & Challenges

By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Digital OOH: Sizing up the big picture

By Nabamita Chatterjee - July 16, 2014

DOOH has the makings to make it big, say industry leaders