Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading
By Nabamita Chatterjee - August 05, 2014
Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory
Joshi has been the Head of Media Buying at Fulcrum (Mindshare), headed Media Buying at Madison Media for 12 years and also served as CEO - Media and International at Spatial Access Media Solutions. Her last stint was at McKinsey, India as Media Advisory.
Ashish Bhasin, Chairman & CEO South Asia - Dentsu Aegis Network while commenting on her appointment said, "The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of trading, we decided to invest in a very senior resource. After evaluating several candidates we were delighted to have Harsha join us. She brings with her unparalleled experience in the area of trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edgeâ€.
About her new role, Joshi said: "I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional and transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India's fastest growing advertising & media network for the second year in a rowâ€.