Hiland takes its residential project outdoors

By Nabamita Chatterjee - November 03, 2014

The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .

ITC's Engage Deo Spray woos the young at City Centre Salt Lake

By Nabamita Chatterjee - October 31, 2014

MOMS executed the on-ground activity for ITC.

Audi Quattro grabs attention through OOH

By Nabamita Chatterjee - October 31, 2014

Audi Q3 raises high awareness level among its target audience through large format media, with vital facts about SUVs and invited them to experience the Quattro.

McDowell's and Royal Challenge go high with billboards in the East

By Nabamita Chatterjee - October 28, 2014

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

CenturyPly takes campaign to greater heights

By Nabamita Chatterjee - October 28, 2014

The leading plywood maker extended their'Khushiyon Ka Rangmanch' ad campaign- with the Felfie Festival. For this interviews were aired lived on 91.9 Friends FM, where the participants and the RJ was set 15 feet above ground level.

Amira joins the festivity to connect with consumers

By Nabamita Chatterjee - October 21, 2014

More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata

Vivel spreads love for the elderly during Durga Puja

By Nabamita Chatterjee - October 20, 2014

The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.

Parle connects with audience through Durga Puja

By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

Mattel Toys creates impact with larger-than-life display of Hot Wheels

By Nabamita Chatterjee - October 20, 2014

Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

Dollar creates 360 degree outdoor during Durga Puja

By Nabamita Chatterjee - October 17, 2014

The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.

Greenlam Laminates boards Volvo buses in Kolkata

By Nabamita Chatterjee - October 17, 2014

Street talk executes the innovative campaign

Sony Bravia 4K Series delivers live experience in the outdoor

By Nabamita Chatterjee - October 16, 2014

Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin

ITC's'Engage' goes gigantic in the outdoor in Bangalore

By Nabamita Chatterjee - October 08, 2014

Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city

Vivanta launches strategic OOH campaign in the eastern markets

By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.