Steel Made Easy reaches out to buyers in N Bengal & Kolkata

By Nabamita Chatterjee - June 16, 2015

Ad Essence Services designed and executed the band campaign in the region, using formats like bus back panels and hoardings

Ad Touch plans big for Aegon Religare in the outdoor

By Nabamita Chatterjee - April 22, 2015

The Kolkata-based OOH firm recently took over the pan-India OOH duties of Aegon Religare. Ad Touch for a one-year period

JadeBlue goes to 11 cities to showcase summer collection

By Nabamita Chatterjee - April 14, 2015

The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign

Faaso's & Housing: A tango in the outdoor

By Nabamita Chatterjee - April 13, 2015

Faaso's has put up a 40x40 ft hoarding next to a similar sized Housing billboard declaring"Now delivering at your doorstep”. The Housing.com billboard shows a pregnant woman and the tagline says:"Make room for happiness”.

Vodafone dials into Bihar & Jharkhand to promote'1GB Data'

By Nabamita Chatterjee - April 09, 2015

More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest

RBI rolls out pilot awareness campaign at Patna Railway Junction

By Nabamita Chatterjee - March 30, 2015

The OOH campaign, executed by Century Group of Companies, cautions passengers about fake currency notes and how to identify them

Wishing Wall for Team India

By Nabamita Chatterjee - March 26, 2015

Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue

Decora drapes the outdoor with far-reaching campaign

By Nabamita Chatterjee - March 24, 2015

The Kolkata based firm rolled out the campaign to turn the spotlight on its new showroom in the city

ACC Cement grabs eyeballs in Patna with innovation

By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

Reach Mobile goes outdoor to reach out to target audience

By Nabamita Chatterjee - March 10, 2015

Posterscope India has executed the campaign, covering eastern region including Kolkata, Rest of Bengal, North Bengal, Odisha, Bihar and the North East.

Mounthill Realty showcases'The Pyramid' in Kolkata

By Nabamita Chatterjee - March 02, 2015

Balaji Ads executed the campaign using more than a hundred hoardings in and around the city to promote the residential project

KMC swoops down on tax-defaulting outdoor firms in Kolkata

By Nabamita Chatterjee - February 02, 2015

Majorly the hoardings with their faces torn or pulled down can be seen along Central Avenue and in South Kolkata regions like Sayed Amir Ali Avenue, and in Dhakuria.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

DDB Mudra bags creative mandate for Pan Bahar

By Nabamita Chatterjee - January 14, 2015

DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.